AI Comply ShieldDo I need an AI chatbot notice?
Short answer: You likely need an AI notice if your website chat answers automatically with AI and people in the EU use it. Article 50(1) of the EU AI Act has applied since 2 August 2026. The legal duty sits with the provider - you, if you built the chatbot; the vendor, if you use a tool like Intercom or Tidio. Either way, one clear line in the chat's first message is the simple fix.
Quick way to check, before you read anything else: does your site have a chat window - Tidio, Crisp, Intercom, or something custom - and could someone in the EU end up using it? If yes to both, keep reading. If no, this probably doesn't apply to you yet.
Why this became a question in 2026
Article 50(1) of the EU AI Act has applied since 2 August 2026. When someone is interacting with an AI system and it isn't obvious they're talking to a machine, they must be told. The legal duty sits with the provider - the company that makes the chatbot. If you built your own, that's likely you; if you use a tool like Tidio or Intercom, it's the vendor, though many leave the notice to you.
The three questions that actually matter
1. Does your site have a chat feature that responds automatically, not a human?
2. Do people located in the EU use your site?
3. Is there currently anything on the page telling them it's AI?
4. Did you build the chatbot yourself, or use a tool - and if a tool, is its AI notice switched on?
If it answers automatically, EU visitors use it, and nothing tells them it's AI, that's the gap this kit fills - whether the duty is formally yours (you built it) or your vendor's (and it isn't switched on).
What it doesn't mean
It doesn't mean you're "in violation" the moment you read this, and it doesn't mean you need a lawyer or a full compliance audit. For most small sites with a simple chat widget, this is a small, one-time fix.
Sources
Maintained by Penn Ltd. Last checked against the regulation text in September 2026. General information, not legal advice.