AI Comply ShieldAdd an AI notice to Tidio
Short answer: If Tidio's Lyro AI answers people in the EU, they should be told they are talking to AI - Article 50(1) of the EU AI Act, in force since 2 August 2026. The legal duty sits with the provider (Tidio), but what visitors see is set in your own Tidio settings. Free fix: put "You're chatting with an AI assistant" in the widget header and your first Flow message, and rename "Lyro is typing" under Settings > Translations.
Tidio is one of the most common chat widgets on small business sites, and its AI agent, Lyro, answers visitors automatically. If people in the EU use that chat, they may need to be told they are talking to an AI rather than a person. This page explains when that applies and exactly where the notice goes inside Tidio.
When Article 50(1) can apply to your Tidio chat
Article 50(1) of the EU AI Act has applied since 2 August 2026. It says that when a person interacts with an AI system, they should be told so — unless it is already obvious from the context. The rule follows the visitor, not your company: a UK or US shop is in the same position as a German one if people located in the EU open its chat.
In Tidio, the clear case is Lyro. Once Lyro is switched on, it replies to visitors on your live chat channel by itself, and it can also answer on Messenger, Instagram, WhatsApp and email if you enable those channels. Each of those conversations is someone talking to an AI system.
Tidio's older Flows are different. A Flow that only follows buttons and rules you wrote yourself is closer to a scripted menu than an AI system, and whether it falls under Article 50 is less clear-cut. If your widget runs Flows and Lyro together — which is common, because Flows usually greet the visitor and then hand over to Lyro — treat the whole chat as AI and disclose it.
It usually is not obvious to a visitor. Lyro writes natural sentences, can use your own agent's profile picture, and appears in the same window as human replies. That is exactly the situation the rule is aimed at.
Who is legally responsible? Article 50(1) puts the duty on the provider - here, Tidio, as the company that makes Lyro - rather than on you as the site owner. In practice, though, what visitors actually see is set in your own Tidio settings, so whether a clear notice appears is in your hands. That's why it's worth checking.
Article 50(5) adds that the information must be clear and distinguishable, given at the latest at the first interaction, and meet the applicable accessibility requirements. In practice: use real text, not only an icon, with enough contrast to read.
Where to put the notice in Tidio
Tidio's widget does not accept raw HTML inside the chat window, so the notice goes in two places: as text inside Tidio's own settings, and (optionally) as the HTML snippet from the kit on your site.
1. The widget header and subtext
In your Tidio panel, open the chat widget customisation settings. The large header and the smaller line of text under it are fully editable. Tidio shows the header on the widget's home screen and, importantly, at the top of the chat screen whenever the visitor is talking to a Flow or to Lyro — so a short disclosure placed here stays visible during the AI conversation.
2. Your first Flow's opening message
Go to Flows and open the flow that starts conversations (Tidio's help centre calls this editing your initial message). Add the notice as the first line the visitor reads. This is the most direct place: it is the first thing said in the chat.
3. The "Lyro is typing" label
Under Settings > Translations you can change the default "Lyro is typing" text. Changing it to something like "AI assistant is typing" is a small extra signal every time Lyro replies.
4. Other languages
Tidio can show welcome messages in the visitor's browser language if you add languages to the widget. If you have EU visitors in several languages, add the notice in each one. The Business kit includes German, French, Spanish, Italian and Dutch versions.
5. The HTML snippet (optional)
Paste the kit's snippet into your site's footer, near where the widget opens. This gives a visible notice even before someone clicks the chat bubble.
Tidio moves settings around from time to time. If a label above doesn't match what you see, search Tidio's help centre for "initial message" or "customize your chat widget".
Example notice line
You're chatting with our AI assistant, not a person. Ask for our team at any time.
Keep it to one sentence and put it before or alongside Lyro's first answer. Offering a route to a human is not required by Article 50(1), but it is good practice and visitors trust it. The exact wording isn't set by the European Commission — it just needs to be clear.
What this page is not
We are not a partner of Tidio and are not affiliated with or endorsed by them. This page covers Article 50(1) chatbot transparency only — not the rest of the EU AI Act, such as high-risk systems, general-purpose AI models or AI-generated content labelling, and not GDPR. It is general information, not legal advice. If your AI use goes beyond a customer chat, get proper legal advice.
Sources
Maintained by Penn Ltd. Last checked against Tidio's help centre and the regulation text in September 2026. General information, not legal advice.